‘First, you set a policy’ ad – Howarth & Smith Monotype, Jack Birdsall, 1958

The typeface used in this ad is Venus, released in 1907 by the Bauer Type Foundry. Classified as a Grotesque sans, Venus was a popular typeface throughout much of the 20th century. It would soon be replaced by newer Neo-Grotesque sans, such as Helvetica and Univers, that were just beginning to appear on the market.
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Notes

Items in this Collection

Title: Curabitur blandit tempus porttitor

Media format description

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Artifact

Article Data

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Category

Advertising & Promotion

Date

1958

Title

First, you set a policy…

Description

Advertisement

Black and White, full-page print ad

8.25 × 11 inches

Publication

Tenth Annual of Advertising and Editorial Art, Toronto

Publisher

Client

Howarth & Smith Monotype Limited

Credits

Agency:
Studio:
Creative_Director:
Typography:
Hand_Lettering:
Calligraphy:
Illustration:
Art:
Author:
Writing:
Printing:
Biography:

Principal Typefaces

Text: Venus Light Extended (metal)
Find more:

Venus

Region

Ontario

Language

English

Holding

Related Documents & Links

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Copyright Status

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Artifact copyright

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Notes copyright

Accompanying notes are licensed under Creative Commons licensing CCbyNC which allows for non-commercial use with attribute.

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