Typo, the typographic game of chance – Cooper & Beatty, Tony Mann, 1965

One of the most imaginative promotional items from Cooper & Beatty was Typo, a typographic game of chance created by Creative Director Tony Mann. Inspired by the classic board game Snakes and Ladders (also known as Chutes and Ladders), Typo simulated the experience of ordering typesetting from a type shop – specifically C&B – with the objective of completing your job well and as quickly as possible. Players had an advantage if they landed on the pink C&B squares, which emphasized the company’s high quality and excellent service.

Mann’s graphic design was often infused with wit, playfulness, and a deep human sensibility. At the same time, he believed strongly in the designer’s responsibility to contribute to society – using their skills to improve lives and foster positive change. Beyond his professional work, he was also a lifelong creator of remarkable toys and games, many of which are still held in private collections. – Rod McDonald

For more information about Tony Mann visit Canada Modern; https://canadamodern.org/anthony-mann/

Artifact Text

typo
The Typographic Game of Chance

Any number of people can play! Typo is just like the real thing! Suitable for all ages!

Typo is based on real life!

Enjoy the fun and fury of the graphic arts business without the painful fact of reality.

Relax and take your chance, learn how other people live!

But imagine how the game would be without the pink squares, and remember … Typo is based on real life!

The pink squares are the Cooper & Beatty squares. You are always safe when you land on these because they correspond to C&B service, and that is full of pleasant surprises.

But you land on the white squares at your own risk.

They include a few of the other reasons why people with experience deal with C&B. Remember! Typo is based on real life.