Vivaldi, The second Latin display typeface designed in Canada – type specimen, Friedrich Peter, 1966

A print of the original design showing the wider capitals, along with three alternate lowercase letters – d, g, and z – that were not used in the final fonts. In addition to being narrowed, most of the caps were redesigned, and several characters – including the percent sign and asterisk – were altered from Peter’s original. The typeface was also widely distributed under the name Virtuoso.
The International Type Face Design Competition was announced in the Fall of 1965. This bulletin dated August 1, 1966 lists the 15 winners out of 777 designs that had been submitted from 35 countries. Canada submitted 14 designs. Vivaldi was among the 12 runners-ups, each receiving $200 and a royalty contract, which Friedrich Peter ultimately declined.
The VGC Typositor was an early photo typesetter for setting headlines. It was soon be the industry leader in North America. The Typositor, and VGC, were largely financed by Aaron Burns who was also the director and coordinator of the competition. In 1970 Burns formed the International Typeface Corporation (ITC) with Ed Rondthaler and Herb Lubalin.
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Notes

Vivaldi is an elaborate, European-style italic display typeface designed in 1966 by Friedrich Peter – a German artist, calligrapher and teacher who immigrated to Vancouver in 1957.

Peter entered Vivaldi in the International Typeface Design Competition organized by the Visual Graphics Corporation (VGC). His design was one of 12 runners-up, earning a $200 USD prize and a royalty contract. However, one of the conditions of that contract was that the capital letters be made narrower to fit the visual constraints of the VGC Phototypositor. Several additional characters were modified, and three alternate lowercase letters — d, g, and z – were dropped from the released fonts.

In an email to Rod McDonald (dated September 6, 2017), Peter reflected on the aftermath:

“Later I discovered to my surprise one day that the typeface had appeared on the market under the Vivaldi name, issued by a different type foundry, with some changed character designs and insensitive kerning. After talking to Hermann Zapf, whose typefaces had also suffered severe plagiarism, I gave up the idea to pursue intellectual property rights and a royalty contract. It pains me when I see applications of this bastardised version.”

From his home in North Vancouver, Peter has continued to pursue a wide range of creative work, including painting, illustration, calligraphy, and teaching – influencing many young artists and designers in British Columbia and beyond. – Rod McDonald

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Artifact

Article Data

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Date

1966

Title

Vivaldi
The second Latin display typeface designed in Canada

Description

Type Specimen

A semi-formal, single weight, Italic display typeface

Publication

Publisher

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Principal Typefaces

Common: Vivaldi
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Language

English

Holding

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