A Typographic Quest, Number 3, Type to be Read

Carl Dair argued that style is not always the most important factor when choosing a text face. Instead, it is the way the type is set and arranged on the page that determines whether a reader can – and will – engage with the text. In this third booklet in the A Typographic Quest series, Dair outlines the fundamental rules for setting a block of text to ensure readability. Whether for an advertisement or life-saving instructions, the effectiveness of a message depends on how easily it can be read. If the reader struggles with the text, the message is lost.