Howarth & Smith’s New Standards for the Printed Word

Advertising agencies, large corporations, and design studios maintained their own style guides for setting type. Major type shops also had their own standards, though when working with large clients, they adhered to the client’s specifications. This small book, compiled by Carl Brett for Howarth & Smith, was published at a time when the type industry was shifting from metal to photo-typesetting. It also emerged during the era of tight-setting, and many of its rules reflect the typographic preferences of that period.