Blueprint for a skilled job in the construction industry – booklet, National Film Board, Carl Dair, 1945

Dair paired his hand lettered title ‘blueprint’ with Alternate Gothic No.1, designed by Morris Fuller Benton at American Type Founders (ATF) in 1903. The number refers to one of the widths in this popular three-weight display series.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
arrow icon
arrow icon

Notes

Carl Dair’s first job as a professional typographer was with the newly formed National Film Board (NFB) in Montreal. He spent two years there, beginning in 1945, and later recalled in his only biography, Typecast for Thirty Years*: “In 1945, Donald Buchanan invited me to join the graphics division of the National Film Board.”

During the Second World War, and for a time afterward, the NFB served not only as a film agency but also as a public relations office for the Canadian government. It produced visual and printed material – including propaganda – for departments such as the Industrial Production Co-operation Board and the Department of Labour.

Dair’s earlier experience painting signs during the Depression, along with his lifelong interest in calligraphy, prepared him well for the visual demands of graphic design. Throughout his career, he frequently incorporated hand lettering into his work—both as a way to lend personality and as an economical alternative to typesetting. – Rod McDonald

* Canadian Printer and Publisher, November 1960.

Artifact Text

blueprint | for a skilled job in the construction industry

Items in this Collection

Title: Curabitur blandit tempus porttitor

Media format description

We will be posting more like this. If you have work or insights that you would be willing to share with the CTA we would like to hear from you. Please contact us to contribute.

Artifact

Article Data

arrow icon

Date

1945

Title

Blueprint for a skilled job in the construction industry

Description

Booklet

Cover, two-colour booklet; 38 pp

5.75 × 8.75 inches

Publication

Publisher

Credits

Agency:
Studio:
Creative_Director:
Art_Director:
Design: Carl Dair
Typography:
Hand_Lettering:
Calligraphy:
Illustration:
Art:
Author:
Writing:
Printing:
Biography:

Designed by Carl Dair while Typographic Director, Graphics Division, National Film Board

Principal Typefaces

Cover: Hand-lettering, Alternate Gothic No.1

Region

Quebec

Language

English

Holding

The Carl Dair papers at the Robertson Davies Library, Massey College University of Toronto

Copyright Status

arrow icon

We will be posting more like this. If you have work or insights that you would be willing to share with the CTA we would like to hear from you. Please contact us to contribute.