Type, the essence of advertising design – Cooper & Beatty, Carl Dair, 1951

The principal typeface is Bulmer, first produced by the punchcutter William Martin around 1790 for the Shakespeare Press run by William Bulmer. In 1925 American Type Founders (ATF) began work on a revival and in 1937 it would also be available from Lanston Monotype. Largely because of its similarity to Baskerville, Bulmer was a favourite of many 20th century typographers.

Notes

Items in this Collection

Title: Curabitur blandit tempus porttitor

Media format description

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Artifact

Date

1951

Title

Type, the essence of advertising design

Description

Full-page two-colour print ad

8.5 × 11 inches

Publication

Publisher

Client

Cooper & Beatty, Limited

Credits

Agency:

Studio:

Creative_Director:

Art_Director: W. E. (Jack) Trevett

Design: Carl Dair

Typography:

Hand_Lettering:

Calligraphy:

Illustration:

Art:

Author:

Writing:

Printing:

Biography:

Principal Typefaces

Display: Bulmer Roman, Bulmer Italic, 20th Century (Futura)

Find more:

Bulmer Century Futura

Region

Ontario

Language

English

Holding

Copyright Status

Artifact copyright

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Notes copyright

Accompanying notes are licensed under Creative Commons licensing CCbyNC which allows for non-commercial use with attribute.