Type & Paper
Booklet
Carl Dair
1946
Design for Printing – booklet, E. B. Eddy Paper Company, Carl Dair, 1947
To reinforce the simplicity of the cover Carl Dair used Futura, a geometric typeface designed by Paul Renner and released by the Bauer Foundry in 1927. It was the first commercially successful typeface to be based on geometric elements and was copied by many foundries. The version Dair uses here is 20th Century, produced by Lanston Monotype in 1937.
In this double page spread from Design for Printing, Dair explains each of the eight basic principles of design, beginning on the left with a summary of the key features of each topic, followed on the right by examples showing how they can be applied. All the examples are illustrated with hand rendered rough layouts.
Notes
The second booklet in a series by Carl Dair for the E. B. Eddy Company explores various aspects of typography and paper. In Design for Printing, Dair presents eight short chapters that summarize the fundamental principles of design as applied to typography. Each chapter includes a concise explanation paired with miniature, hand-rendered rough layouts demonstrating its practical application.
In 1947, there were few design studios in Canada. Larger printers often had in-house studios with designers, lettering artists, and illustrators. Smaller shops might rely on a staff member to handle basic layouts, and it was common for printers not to charge for design, as it was considered part of the overall job. Dair – along with others – sought to elevate the role of design within printing and commercial art.
These booklets were also intended for students in newly developed commercial art programs at Canadian colleges. As with Type & Paper, Design for Printing proved so popular that it warranted a second printing. – Rod McDonald
Artifact Text
Text; (from the index)
1. Unity of composition
2. Balance
3. The tools of emphasis
4. Harmony with subject
5. Contrast of weight
6. Contrast of form
7. Contrast of colour
8. Contrast of direction
Items in this Collection
Design for Printing
Booklet
Carl Dair
1947
Type Talks
Booklet
Carl Dair
1948
Spacing
Booklet
Carl Dair
1954
The Art of the Printer
Booklet
Carl Dair
1956
Title: Curabitur blandit tempus porttitor
Media format description
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Artifact
Article Data
Category
Date
1947
Title
Design for Printing
A guide to typographic design
Description
Booklet
Two-colour booklet; 18 pp
5.75 × 8.75 inches
Client
The E.B. Eddy CompanyCredits
Agency:
Studio:
Creative_Director:
Art_Director:
Design: Carl Dair, Eveleigh-Dair Studio
Typography:
Hand_Lettering:
Calligraphy:
Illustration:
Art:
Author: Carl Dair
Writing:
Printing:
Biography:
Region
Quebec
Language
English
Holding
Related Documents & Links
Copyright Status
Artifact copyright
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Notes copyright
Accompanying notes are licensed under Creative Commons licensing CCbyNC which allows for non-commercial use with attribute.
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