The Art of the Printer — booklet, E. B. Eddy Paper Company, Carl Dair, 1956

The Art of the Printer is the fifth and last booklet in the series on type and paper that Carl Dair produced for The E. B. Eddy Company. Here Dair brings everything back to the printer, at that time the person most responsible for making it all happen. The printer would soon be displaced by the graphic designer.

1956 was a busy year for Dair, he moved to Holland to spend six-months studying the cutting of metal type at the renowned type foundry Enschedé, in Haarlem. It was the first step in his eleven-year journey in developing Cartier, Canada’s first Latin text type. That same year also saw the formation of the Society of Typographic Designers of Canada (TDC), would later become the Society of Graphic Designers of Canada (GDC), and eventually Design Professionals of Canada (DesCan). – Rod McDonald

Artifact Text

“A piece of printed matter is a salesman for the organization that produces it. Neatness of appearance, the manner of enlisting attention and sustaining interest, the clear attractive presentation of facts and, finally, those individual characteristics which make up personality — all of these things are just as important in the presentation of printed material as they are in choosing salesmen”.