Lettering manual — booklet, The Shaw Correspondence School, J. E. H. MacDonald, 1913

Cover of The Shaw Correspondence School’s Commercial Design booklet, Lesson VI: Lettering, 1913. Written and designed by J. E. H. MacDonald. Both the illustration and the lettering reflect the decorative, often florid, style popular in early 20th century design.
A double-page spread showing examples of early 20th century lettering commonly used in advertising. Students were assigned specific pieces to copy – often to a specified size. Minor modifications were sometimes introduced in the instructions to ensure students engaged with the material beyond simple replication.
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Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
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Notes

In 1892, W. Henry Shaw founded the Central Business College in the Forum Building at Yonge and Gerrard Streets, Toronto. During the late 19th and early 20th centuries – before most schools offered courses in commercial art and lettering – the Shaw Correspondence School provided lessons in both subjects by mail. Students mailed their completed assignments to the school, where they were critiqued by an instructor, then returned by post.

Shaw’s staff included several well-known artists, among them J. E. H. MacDonald – a future co-founder and member of the Group of Seven. MacDonald joined the school in 1909 and served as supervisor of the Art Department. He wrote and illustrated course materials, reviewed student submissions, and final graded examination papers. He remained with Shaw for fifteen years before moving on to the Ontario College of Art. – Rod McDonald

Items in this Collection

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Media format description

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Artifact

Article Data

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Date

1913

Title

Lettering manual
The Shaw Correspondence School’s Commercial Design booklet, Lesson VI

Description

Booklet

One-colour, saddle-stitched booklet; 32 pp

6.1875 × 8.875 inches

Publication

Publisher

Credits

Agency:
Studio:
Creative_Director:
Art_Director:
Typography:
Hand_Lettering:
Calligraphy:
Illustration:
Art:
Writing:
Printing:
Biography:

Principal Typefaces

Cover: Hand lettering, Copperplate Gothic Heavy (ATF)
Text: Lining Roman No. 510 (ATF). Note; type foundries produced many different versions of these popular 19th century styles making it difficult to get an exact match

Region

Ontario

Language

English

Holding

Copyright Status

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We will be posting more like this. If you have work or insights that you would be willing to share with the CTA we would like to hear from you. Please contact us to contribute.