Designed by Craftsmen – full-page print ad, Howarth and Smith, 1953

This advertisement was prepared before Howarth and Smith (H&S) began using the team of Leslie Trevor and Jack Birdsall at Rous & Mann Printers to create their advertising.

The logo in this ad may be the first version of the mark H&S would use for nearly 20 years. After the ad was published, the word ‘typographers’, which is poorly drawn, was removed, and the overall logo was refined – likely by Trevor or Birdsall.

Their refined version of the logo remained in use until 1972, when it was replaced by the ‘square’ red logo designed by Carl Brett, who had joined H&S as type director in 1958.

The name ‘Perry’ in the upper right corner of the ad may be the name of a layout artist who was working at H&S at the time. – Rod McDonald

Artifact Text

(H&S mark)
Ten words written 2,450 years ago by Herodotus has perpetual wisdom, he stated that “The ear is a less trustworthy witness than the eye.” This is so true in everything to-day—so much so in printing, which is only one window of education for the mass of people’s the world over, and typography is a better ‘eye-witness’ if well designed.

Typography
Designed by Craftsmen

Howarth and Smith Monotype Ltd. • Typographers • 318 Richmond St. W. Toronto